Free BOLO Friday: Using eBay to Find Your Own BOLOs
Welcome to another edition of Free BOLO Friday! Here’s a discontinued ~$6 foot soap found at old mom & pop pharmacies that’s selling on eBay for…
That’s right. $70+ but what else do you notice in the top sold listing?
The word “discontinued.”
Sellers are using that keyword in their titles to signal scarcity and justify premium prices. You can flip that strategy around and use it to your advantage.
Using eBay as a Research Tool
You can use eBay to search for discontinued products and discover items to be on the lookout for during your sourcing runs.
The process:
Search “discontinued [brand name]” or “discontinued [product category]”
Filter by Sold listings to see what’s selling (not just listed)
Check the sold prices to see if margins are worth it
Look at multiple sold listings to see the demand
This gives you a BOLO list of products that:
Have the potential to be discontinued (sellers are stating it)
Have demand (they’re selling on eBay)
Show you current prices (so you know profit potential)
This works across any brand or category. Try searching:
“Discontinued shampoo”
“Discontinued detergent”
“Discontinued spray paint”
“Discontinued [your favorite brand]”
You’ll discover products you never would have thought to look for.
eBay is telling you what’s discontinued and what customers will pay for it. Use that information. Spend 15 minutes searching discontinued products in categories you source, check the sold listings, and add them to your BOLO list.
Johnson’s Foot Soap is one example. There are thousands more waiting to be discovered.
Free BOLO Fridays are just the start.
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Happy hunting!!
Please understand that product discontinuation information can change without notice. Companies may reverse discontinuation decisions, resume production, release updated versions of discontinued products, or make other changes that affect product availability and market value. The discontinuation status of any product discussed in this newsletter should be independently verified before making purchasing decisions.
This newsletter reflects my personal opinions and experiences only. I am not a licensed professional advisor (financial, business, legal, or otherwise), and nothing here should be considered professional advice. All content is for educational purposes only, may contain inaccuracies, and market conditions can change rapidly. Product reselling involves financial risks, including potential losses. You are solely responsible for any decisions or actions taken based on this content. I am not liable for any outcomes, profits, losses, or consequences. Consult qualified professionals (e.g., accountants, attorneys, or certified advisors) before making significant business or financial decisions. All activities are at your own risk.